We rediscover the reasons behind the uninterrupted success of one of the brand’s historic collections, as previously touched upon in this post.
Provenzale reinterprets a traditional type of ceramic covering that still boasts a sizeable following of admirers the world over: Italy’s traditional monochrome majolica tiles. This is a historic Tonalite collection whose success and popularity have never waned over the decades. There are a handful of different factors underpinning this unwavering appeal – let’s consider the main ones.
First of all, inspired by artisanal majolica tiles, these small-size examples boast a stunning array of vivid colours, which are traditionally obtained by mixing different metal oxides. Provenzale condenses all the energy and vitality of colour into no fewer than thirteen shades, each capable of stirring thrilling sensations and tapping into memories of long ago. Whether warm or cool, the colours in this collection all exude an overwhelmingly positive, natural feel: whether redolent of Provençal skies, the delicate shade of violet that blankets fields of blossoming lavender, or even seas of vibrant sunflowers, these hues all have a timeless charm that is still highly sought-after in home décor.
Another unmistakable characteristic of traditional majolica tiles – as perfectly recreated in homage by the Provenzale series – is the innately small-scale irregularity of their surface, which is inimitably glossy thanks to the thick layer of crystalline glaze used to protect it. Whilst shiny, the surface is nonetheless worlds away from the mirror shine effect typical of polished marble; instead, the gently uneven waves on the tile create soft, sinuous highlights and reflections that multiply unpredictably when laid. As they are made from glazed porcelain, this version of the classic handcrafted majolica tiles – rigorously traditional in style yet cutting-edge in terms of technology – boasts unbeatable technical qualities, namely stain resistance, impermeability, and long-lasting colour and surface gloss retention.
Finally, there is no doubt that the 15×15 size has contributed a great deal to the success of the collection. Slotting in neatly between the 10×10 used for fitted kitchens and the 20×20 typical of cementine tiles, this is a practical and versatile format whose proportions mean that it lends itself to colour combinations and sophisticated diagonal laying patterns, even on walls. A format which, as the embodiment of our passion for small sizes, has contributed to our standing in the market off the back of a style trend that is currently seeing something of a renaissance
Provenzale injects colour and brightness into the home, especially bathrooms and kitchens, the rooms where this type of ceramic has traditionally been used the most. The countless patterns and special tiles available in the catalogue make it flexible and suited to any laying situation, all whilst closely adhering to a style rooted in the tradition of Italian and, more broadly, Mediterranean homes.
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