The Italian ceramic industry has always been focused on sustainability, and Cersaie was the moment of presentation for a Confindustria Ceramica campaign dedicated to the topic.
“Earth, water, fire and air. The essential elements that make up Italian ceramics. For thousands of years, the ingredients have remained unchanged. The only thing that has evolved is the process, part of a circular lifecycle.” These are the opening words of the video, which highlights the four natural elements that make up Italian ceramics with a clear reference to the environment and the planet.
The sustainability of the various segments of the Italian ceramic industry (tiles and slabs, sanitaryware, tableware, bricks and roof tiles, refractory materials and technical ceramics) is explored through five different thematic areas.
On the dedicated area of the site you will discover all the features of Italian ceramics.